New Blvd Dayz is a stronger hold version of Blvd Nights Pomade, perfect for this hot summer. Medium to Strong hold water based formulation contains ingredients that allows it to behave more like a traditional oil based pomade, but washes off easy with just water. Blvd Dayz also contains Aloe Leaf juice, Keratin, Castor Oil, and other ingredients that helps keep hair healthy and strong, unlike other water based pomades. Blvd Dayz features a a unique Cognac and Orange Zest scent and offers a natural looking light shine. Instructions: Scoop out desired amount with fingers and rub into palms evenly. Apply to hair and use comb or fingers to style. For stronger hold, apply to dry hair. To recomb, apply a small amount of water to hair before re-styling. Blvd Nights Pomade is water soluble and therefore washes completely out with water without the messy residue traditional wax-based pomades leave behind.