Simple Man is a product made for the everyday gentleman. When applying Simple Man you get light undertones of vanilla aroma to balance out the woodsy robust fragrance of smoked oak and peat moss. If you like scotch you'll love Simple man! 100% made in the USA. Our unique formula contains Jojoba Wax which allows it to behave more like a traditional wax-based pomade, but washes out easy with water only. Simple Man Pomade also contains Aloe Leaf juice, Keratin, Castor Oil, and other ingredients that promote healthy hair. This water-based pomade offers a medium hold, medium shine. SImple Man Pomade does not get hard and crunchy when it dries like other gel-type pomades. Re-comb and re-style easily with water only.