New less dry formula with a bay, clove, orange and slight cinnamon scent. Based on the "Insubmersible" (Unsinkable) Titanic, Flagship Insubmersible is an all-natural, vegan and soy-free water based pomade that leaves your hair conditioned, protected, smooth, and silky when washed out. The Insubmersible water based pomade offers a medium shine and a medium-heavy hold, allowing for just about any hairstlye you can imagine. Easy to scoop; creamy texture and easy application. This pomade is easy to restyle; just like an oil/wax based pomade but it washes out much easier with soap and water. Expect to be pleasantly greeted by this scent throughout the day. Comes in a beautiful glass jar wit aluminum lid.