Jovinno Pomade is not like other typical water-based pomades. This product is made from the highest quality all-natural ingredients sourced from France. Jovinno Pomade does not contain harsh chemicals like other water based pomades do, yet it still gives your hair all the control it needs but with the power of flexibility to easily create your desired look. Jovinno is water soluble so it washes off easily with just water. Depending on the amount of water used with the product you can easily create a wet look or a matte finish and can be used on all types of hair. Comes in a very generous 5 ounce jar, which is more than the average pomade size.